ECR is a strategy that concerns functioning of chains of goods deliveries so as to provide a better reaction to the customer's needs, with simultaneous maximum reduction of costs in the whole chain of distribution through cooperation of trade partners.
The essential element of this cooperation is a principle that all the partners have full access to all the trade related information which is important for effective realization of common targets in business. Consequently, it becomes indispensable that information technology tools be put to use so that this information is processed and decision optimized.

The main objectives consist in:

• Integrated information systems,
• Introducing computers and information technology in points of sale (POS)
• Electronically delivery of information (EDI)

Systems produced by Bit.net, besides creating data in various formats have very extensive modules of processing data to match the requirements of financial auditors, product managers, financial directors, administration personnel, etc.

Our systems among other things allow for:

• Preparing budget plans, corrections and long-term analyses which enable the user to change figures, values and percentage factors at whichever level of three-dimensional structure (clients, products, sales channels) as well as distribution depending on the user's requirements;
• Control of financial results and profitability with the possibility to estimate budget, which is connected with the possibility to import values and figures from the external sources of data for the purpose of their updating, estimation of values and comparing with other data. Current values are used for preparing budget correction;
• Precise examination of article prices and summarizing warehouse traffic (production and sales), and first of all the related costs;
• Using standard or newly developed definitions of balance of incomes, defined with relation to products, customers, or sales channels at any level of the hierarchy;
• Analysis of profitability of products from various points of view with respect to customers and sales channels. For example the user can obtain lists of the most and the least profitable products;
• Calculation of sales prices for groups of items through changing yearly or monthly values;
• Introducing changes in particular points of the structure Customer-Product-Sales Channels, as well as analyzing the influence of these changes on the higher levels of the hierarchy, and through this the possibility to research how a particular change influences the total. Simulations of the kind ' what if ' can be combined with calculations of sales prices. Changes can be applied on monthly as well as yearly values;
• Importation and exportation of data, which enables among others to export data concerning profitability of the product, producing sales statistics as well as outlining the actual internal growth.

Due to applying extended information systems which support ECR strategy we can obtain:

• Better planning of production and sales,
• Reduction in reserves in all elements of the chain,
• Shortening the time of transfer,
• Eliminating paper transactions,
• Upgrading the quality of service,
• Increasing flexibility of action.