CRM (Customer Relationship Management) Integrated Customer Relationship Management Systems are intended for computer service of processes taking place in the company which are connected with activity at the point of contact company-customer, that is mainly in the sales department, marketing, hot-line, call-center, etc. Applying this kind of systems in the company allows for better fulfillment of the needs of purchasers of our products and services, with simultaneous reduction of costs. CRM system that works efficiently should be the basic information tool in modern companies. |