CRM systems is a software supporting processes in a so called ' front-office ' of a company, intended for customer service, marketing and servicing activity of the company beginning with gaining the customer through supplying them with required products up to the point of keeping the same Customer. That requires specialist, precisely profiled information solution.

CRM systems made by bit.net provide comprehensive support of call-canter operators. They have a system of reporting to the managers and a system of gathering information about the customer. They can also be used by sales and marketing departments. The systems enable:

• Placing an order - from a simple insertion of an order to full support of negotiations with the client together with current calculation, suggesting the current calculation, suggesting the amount of products on the basis of the previous orders, stock in the warehouse and current promotions. They offer the possibility to store unconfirmed orders;
• Support in carrying out telephone conversations, managing series of talks and meetings with clients, clear presentation of all the information that is necessary for the operation; collecting information about the customer;
• Organizing marketing campaigns on the basis of the collected data concerning the preferences of clients and analysis of orders;
• Cooperation with existing systems of sales as far placing orders and managing information about warehouse reserve is concerned;
• Extending customer basis by means of direct marketing;
• Managing information about the customer (telephone numbers and address data, equipment installed at the clients' premises, information in the point of sale, etc.);
• Research into efficiency of the call-center by means of many freely profiled reports, among others concerning efficiency of phone calls made and size of placed orders.

The systems consist of several modules:

• Sales module - enabling placing orders, supporting a telephone conversation, presenting information concerting warehouse stock, price and promotions;
• Marketing module - responsible for help in organizing campaigns, collecting data about the client, expanding customer basis, organizing, planning and support of telephone conversation and meetings with customers (collaboration with e-mail software e.g. Microsoft Outlook Express);
• Managing module - administration system, reporting, monitoring activity of the call-center, planning contacts with clients.

By applying information systems that support managing relationship with clients we can obtain:

• Increase in profits of the company through automation of orders, placed offers etc., as well as gaining new clients;
• Reduction of costs, mainly through increasing efficiency of employees;
• Reducing the time of access to information (reply to a question asked by the customer), which makes it much easier to gain technical information about new products and increases the customers' knowledge about our offer;
• Sales of the most appropriate combinations of products and services for a particular group of recipients;
• Reduction in time and costs of procedures connected with purchase transactions or product/service sales;
• Decrease in the marketing costs of the company due to appropriate choice of promotion activities;
• Better and more precise preparation of sales reports and estimations, which results in undertaking by the management the most rational decisions;
• Faster servicing reaction;
• Increase in satisfaction and strengthening the loyalty of our Customers.